The scandal, which started after the inappropriate behaviour of Luis Rubiales, the President of the Royal Spanish Football Federation, towards national footballer Jennifer Hermosa during the FIFA Women's World Cup final celebrations and grew with Rubiales' announcement that he would not resign, continued with Rubiales' suspension. Rubiales' failure to announce his resignation has turned into the 'Se Acabo' (It's Over) movement, inspired by the 'Me Too' movement that started in the US by Spanish women.
Helena Legido-Quigley, who works with members of Women in Global Health Spain, made a call on social media and invited all women who experience problems such as gender inequality in their social life to share the hashtag 'Se Acabo'. Spanish Prime Minister Pedro Sanchez supported the 'Se Acabo' movement during his speech in Malaga on Saturday 2 September, saying: "The Spain that is coming is feminist. No matter who likes it," he said.
"UN WOMEN'S ORGANISATION: LET'S BE ABLE TO SAY IT'S REALLY 'OVER'"
"As a supporter of women's sport and partner of FIFA, UN Women welcomes FIFA's decisive action on the actions of the president of the Spanish football federation and the launch of a thorough investigation following a clearly inappropriate gesture towards a female athlete at the 2023 FIFA Women's World Cup final.
We must commit together that violence, harassment and abuse in women's sport will not be tolerated and cannot continue, so that we can truly say it is over (Se Acabo)."